Wingstop
Sector
Fast casual dining
Locations
Various
The Guest Experience
Cool, slick and youthful
About the brand
Working with one ot the UK's fastest growing brands, Wingstop. Bold flavour-packed chicken wings, signature sauces and a cool youth culture vibe. The brand combines fast-casual dining with vibrant interiors, creating an energetic and social atmosphere. With roots in the US, Wingstop UK has grown rapidly, expanding across major cities. Their focus on freshly cooked wings, seasoned fries, and iconic dips has earned them a loyal following. Whether dining in or ordering out, Wingstop delivers a crave-worthy experience every time.
The space is an antidote to the 'warm and woody' environments commonly developed in the sector. The brand leadership were clear that this needed to be the case. What would Niketown look like in the form of a QSR?
Sharp & bold lines. Edgey all round in all senses of the word. The music is not played, it is pumped out and is geared towards young ears. It's fast, simple and to the point and reflects how the target demographic choses to hang out.
